
The Subaru BRAT returns in 2026 as an affordable, AWD compact pickup blending the ’78 Subaru BRAT‘s quirky legacy with modern turbo power and tech. Starting at $31,500, this new Subaru BRAT challenges Ford Maverick and Hyundai Santa Cruz with superior all-weather capabi
The Subaru BRAT returns in 2026 as an affordable, AWD compact pickup blending the ’78 Subaru BRAT‘s quirky legacy with modern turbo power and tech. Starting at $31,500, this new Subaru BRAT challenges Ford Maverick and Hyundai Santa Cruz with superior all-weather capability.
New Subaru BRAT: Specs, Price & Release
The new Subaru BRAT features a turbo 2.4L Boxer engine (260 hp, 277 lb-ft), Lineartronic CVT, and standard Symmetrical AWD for 26 MPG combined.
Key specs include 3,500-lb towing, 9.5-inch ground clearance, and 30 cu-ft bed—available early 2026 via dealers.
’78 Subaru BRAT vs New Subaru BRAT Comparison
The original ’78 Subaru BRAT was a lightweight AWD truck (1.8L, 70 hp) with bed seats to skirt import tariffs.
The new Subaru BRAT upgrades to 260 hp, EyeSight safety, and 12.3-inch touchscreen while keeping the fun, retro vibe.
Subaru BRAT for Sale: Trims & Pricing 2026
Subaru BRAT for sale starts at $31,500—pre-order now for 2026 delivery as demand builds.
| Trim | Price | HP | MPG | Top Features |
|---|---|---|---|---|
| Base | $31,500 | 260 | 26 | EyeSight, 11.6″ screen, cloth |
| Premium | $34,200 | 260 | 26 | Heated seats, alloy wheels |
| Limited | $37,500 | 260 | 26 | Leather, premium audio, moonroof |
Subaru BRAT Automatic: CVT Performance

Every Subaru BRAT automatic uses a smooth Lineartronic CVT, optimizing the turbo Boxer for efficiency and AWD grip on roads or trails.
Subaru BRAT vs Ford Maverick, Hyundai Santa Cruz
| Truck | Start Price | HP | MPG | Towing (lbs) | AWD Standard? |
|---|---|---|---|---|---|
| Subaru BRAT | $31,500 | 260 | 26 | 3,500 | Yes |
| Ford Maverick | $29,000 | 250 | 26 | 4,000 | Optional |
| Hyundai Santa Cruz | $30,700 | 281 | 25 | 5,000 | Optional |
Subaru BRAT wins with standard AWD for snow/trails; rivals lead slight towing edge.
Final Verdict: Buy the New Subaru BRAT?
Yes—the new Subaru BRAT modernizes ’78 Subaru BRAT nostalgia with unbeatable AWD reliability, Subaru BRAT automatic smoothness, and $31k value.
Perfect for urban hauling or off-road fun; grab your Subaru BRAT for sale before 2026 sellouts.